Wine products at SIAL Paris

Develop your wine and spirits business

Published on by the SIAL Paris team - updated on

Are you looking for distributors capable of developing your wine and spirits market? Do you want to highlight your innovative drinks? SIAL Paris will help you to meet buyers from all over the world and to raise your international profile.

Display your alcoholic beverage products to professionals from distribution

Présentez vos Vins et Spiritueux au SIAL Paris
Exhibit your wines and spirits at SIAL Paris

An exhaustive array of wine et spirits products are exhibited at SIAL Paris: Wines, spirits, organic wines, innovative products, packaging, wine waiter items, wine cellars, wines sold in bulk, etc.

  • 51 exhibitors showcased their ranges of wines & spirits*
  • 68% of whom were international exhibitors*
  • 80% of exhibitors to this sector believe that SIAL Paris served as a means of boosting their sales*
  • 4 out of 5 exhibitors from the wine & spirits sector were satistied*

Is your beverage innovative? Highlight it thanks to SIAL Innovation

Innovative products and global food trends
SIAL Innovation

Innovative products and global food trends

The SIAL Innovation Observatory reveals the show’s innovative offering and analyses consumer trends. Seen by 7 visitors in 10!

  • The participating companies highlighted the strategic role of SIAL Innovation to promote their products.
  • 11 alcoholic beverages selected in 2016.

2016 Major Alcoholic Beverage Prize

Aureli Mario’s Mama Carrot (ITA): Carrot liqueur, source of beta-carotene. Rich in vitamins, mineral salts and antioxidants. 20% alcohol per volume.

A few examples of new Wines and Spirits selected in 2016

  • EMPRESAS LOURDES’s WineBeer (CHL): Beverage made from sparkling wine and beer. Made from natural ingredients. To be enjoyed very cold. 8% alcohol per volume.
  • Grandes Distilleries Peureux / DISTILLERIE MASSENEZ’s Garden Party (FRA): Natural brandy made

The following attended SIAL Paris in 2016

2016 exhibiting companies included

Champagne JM Gobillard et fild (FRA), Resone (FRA), J Garcia Carrion (ESP), Slaur International (FRA), Associacao Integralar (PRT), Austral Sourcing (FRA), Centercourt (BEL), Grandes Distilleries Peureux (FRA), Vini Tonon (ITA), Champagne Pierre Legras (FRA), Les Domaines Pierre Chavin (FRA), Vinocon Bv (NLD), Vinovae, (FRA), Rhum & Punch Isautier (FRA), 7 Colores Chile Wine (CHL), Royal Bourbon Industrie (FRA),…

Who are the buyers who come especially for you at SIAL Paris?

Wine and spirits at SIAL Paris: 158 new contacts on average welcomed on the stands in 2014
Wine and Spirits

158 new contacts on average welcomed on the stands in 2014

  • 90% of visitors interested in this sector were satsified*
  • 7 out of 10 people who visited this sector as a priority were satisfied*

*2016 figures - source:2016 Visitor Survey

The following attended SIAL Paris in 2016

Aeon (JAP), Ahold (NLD), Albert Heijn (NLD), Aldi (DEU), Amazon (USA), Auchan (FRA), Carrefour (FRA), Casino (FRA), Costco (USA), Delhaize (BEL), Edeka (DEU), Leclerc (FRA), Lidl International (DEU), Metro (DEU), Nicolas (FRA), Rewe (DEU), Seven Food (JAP), Target (USA), Tesco (GBR), The Kroger (USA), Wal-Mart (USA), Coles (AUS), Woolworths (AUS).

Gain record-breaking visibility and take advantage of SIAL Paris

  • More than 50 international promotional agents covering more than 80 countries
  • 40 international press conferences
  • 500,000 invitation cards sent out, 25 mailshot campaigns and email campaigns segmented according to target (distribution, food services, agro-foods, fresh produce purchasers, wine purchasers, etc.)
  • Strong presence on the social networks
  • 2,685 journalists in attendance over the five days of the show*
  • More than 6,500 mentions in the media (press/radio/TV), both in France and abroad
  • Significant political interest: official delegations, 16 overseas ministers, 70 ambassadors…

In addition to overall exhibition promotion, take advantage of sector-specific communication thanks to a large-scale media plan.

800 mentions in more than 450 on and off-line media, in 40 countries: RVI (FRA), LSA (FRA), Rayon Boissons (FRA), Grocery Headquarters (USA), Retail World (AUS), The Grocer (GBR), Largo Consumo (ITA), Gondola (BEL), Food Magazine (NLD), … Food service: Neorestauration (FRA), L’Hôtellerie Restauration (FRA), Caternews (ESP), …

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