Develop your poultry business

Published on by the SIAL Paris team - updated on

Are you looking for distributors capable of developing your poultry market? Do you want to highlight your innovative products? SIAL Paris will help you to meet buyers from all over the world and to raise your international profile.

Display your poultry to professionals from distribution

Develop your business by taking part in SIAL Paris
Poultry and game

Develop your business by taking part in SIAL Paris


An exhaustive array of poultry of all types is exhibited at SIAL Paris: hens and chickens, poultry and game including cockerels, turkeys, other poultry, rabbits, and fresh foie gras (and products such as offal and giblets, poultry fat, cuts, etc.).

  • 228 exhibitors*
  • 84% were international exhibitors* 
  • 93% of exhibitors in this sector are satisfied*

Is your product innovative? Highlight it thanks to SIAL Innovation

Innovative products and global food trends
SIAL Innovation

Innovative products and global food trends

The SIAL Innovation Observatory reveals the show’s innovative offering and analyses consumer trends. Seen by 7 visitors in 10!

  • The participating companies highlighted the strategic role of SIAL Innovation to promote their products.
  • 12 poultry products selected in 2016

2016 Major Meat Prize

  • PUIGRENIER’s Cave à Viande (The Meat Cellar) (FRA): Meat matured for a minimum of 21 days in a cold storage room, using a well-established butcher’s method. French meat. In a wooden box with cooking instructions. High-quality vacuum packaging.

Examples of products selected in 2016

  • DUC’s regional French chicken (free range) (FRA): Chickens reared without GMOs or antibiotics, with the focus on their well-being. 100% vegetable-based feed. French poultry Guaranteed traceability. In wooden trays.

The following attended SIAL Paris in 2016

2016 exhibiting companies included

CEPA - Centro Empresas Procesadoras Avicolas (ARG), Chicken Masters of Belgium (BEL), Europa Cuisson (BEL), Kipco Damaco (BEL), Plukon (BEL), Aurora Alimentos (BRA), JBS (BRA), Wiesenhof International (DEU), Landgeflügel (DEU), GRUPO SADA (ESP), Favid (FRA), LDC (FRA), Savel (FRA), Moy Park France (FRA), Duc (FRA), Caillor (FRA), Tyson Food (GBR), 2 Sisters Storteboom (NLD), Kappers Food (NLD), Polish Poultry Council - KRD (POL), Turkish Poultry Promotion Group (TUR), Banvit (TUR), MHP (UKR), USA Poultry & Egg Export Council (USA), JBS (USA),…

Who are the buyers who come especially for you at SIAL Paris?

  • 92% of visitors interested in this sector were satisfied*
  • 7 out of 10 people who visited this sector as a priority, have decision making powers when it comes to purchases*

*2016 figures - source: 2016 Visitor Survey 

The following attended SIAL Paris in 2016

119 exhibitors displayed Poultry products at SIAL Paris in 2014
Do what they do!

119 exhibitors displayed Poultry products at SIAL Paris in 2014


Aeon (JAP), Ahold (NLD), Albert Heijn (NLD), Aldi (DEU), Amazon (USA), Auchan (FRA), Groupe Bigard (FRA), Carrefour (FRA), Casino (FRA), Costco (USA), Delhaize (BEL), Edeka (DEU), Auchan (FRA), Leclerc (FRA), Lidl International (DEU), Metro (DEU), Rewe (DEU), Seven Food (JAP), Target (USA), Tesco (GBR), The Kroger (USA), Wal-Mart (USA), Coles (AUS), Woolworths (AUS).

Gain record-breaking visibility and take advantage of SIAL Paris

  • More than 50 worldwide promotional agents, covering 80 countries
  • 40 international press conferences 
  • 500,000 invitations cards, 20 mailshot camapaigns and email campaigns segmented according to target (distribution, food services, agro-foods, fresh produce purchasers, wine purchasers, etc.)
  • A strong presence on the social networks
  • 2, 685 journalists in attendance over the 5 days of the show *
  • More than 6,500 mentions in the media (press/radio/TV) both in France and abroad.
  • Significant political interest: official delegations, 16 overseas ministers, 70 ambassadors*… 
Dairy products: one of the largest SIAL Paris sectors!
Dairy products...

One of the largest SIAL Paris sectors!

In addition to overall exhibition promotion, take advantage of sector-specific communication thanks to a large-scale media plan.

800 mentions in more than 450 on and off-line media, in 40 countries: LSA (FRA), Linéaires (FRA), Grocery Headquarters (USA), Retail World (AUS), The Grocer (GBR), Largo Consumo (ITA), Gondola (BEL), Food Magazine (NLD), … Food service: Neorestauration (FRA), L’Hôtellerie Restauration (FRA), Catering (BEL), Caternews (ESP), …

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