What is the World Tour?
A unique concept in the world. In 2014, SIAL Paris displayed the World Tour: a window on the world of food commerce. Some 28 partner magazines and newspapers from all over the world mapped the agri-food market in their respective countries.
World Tour analyses the consumer trends in the world’s 28 major markets on the 5 continents: consumer trends, which drive consumption in the various markets, and retail trends, resulting from recent chain store initiatives.
From Australia to Canada, from Brazil to Russia, and in the USA and China … World Tour is a window on retail and consumer trends on a worldwide scale!
World Tour provides this overview in a 500 sqm exhibition area with in-store photographs and provides an overall perspective to help visitors gain a better understanding of these discoveries.