World Tour - retail - SIAL Paris
Retail

World Tour in a nutshell

Published on by the SIAL Paris team - updated on

Some 28 markets, 28 analyses: what drives consumption? What types of initiatives have been recently launched by chain stores? World Tour produces a previously unseen map of the agri-food market in 28 countries spread all over the world.

What is the World Tour? 

World Tour - SIAL Paris 2014
World Tour - SIAL Paris

Consumption trends in 28 countries

SIAL Paris / MJM Conseil

A unique concept in the world. In 2014, SIAL Paris displayed the World Tour: a window on the world of food commerce. Some 28 partner magazines and newspapers from all over the world mapped the agri-food market in their respective countries.

World Tour analyses the consumer trends in the world’s 28 major markets on the 5 continents: consumer trends, which drive consumption in the various markets, and retail trends, resulting from recent chain store initiatives.

From Australia to Canada, from Brazil to Russia, and in the USA and China … World Tour is a window on retail and consumer trends on a worldwide scale!

Make the rounds of the world of the food trade

World Tour provides this overview in a 500 sqm exhibition area with in-store photographs and provides an overall perspective to help visitors gain a better understanding of these discoveries.

Discover the trends interpreted at SIAL Paris 2014

360° view of World Tour