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Innovation

Analysis of food trends

Published on by the SIAL Paris team - updated on

What makes new products successful? SIAL Innovation interprets the major food trends to keep at the back of your mind when designing products or to promote as a source of inspiration!

A quest for happiness

12 global food trends
The quest for happiness

These 12 trends can be read in mirror fashion through a set of 2 x 6 opposite but complementary trends… 

On the basis of its FutureFood report on food trends and an observation of the selection of innovations displayed by SIAL Paris, XTC World Innovation highlights not only the current context of tension and economic crisis but also consumers’ goodwill and the quest for happiness (the concept of sharing holds a significant place here). This encourages consumers to make permanent choices and to attempt to make these meaningful.

The following 12 trends should be seen as mirror images, with the game comprising 2 x 6 opposite yet complementary trends …
to satisfy consumers who comply with a rebalancing logic, which the philosopher Gilles Lipovetsky calls “hybridisation” and/or “reconciliation” rather than “a systematic break with the past”.

12 Food trends

1. Frugality and control

  • “Smart and homely”
  • “The right quantity”
  • “Making something new with something old”

Smart, anti-waste products that limit expenditure to the essential: the right quantity at the right time, back to family meals, the appropriate preservation of foodstuffs or help with waste management.

2. Treating yourself daily

  • “A small luxury”
  • “Freshness and lightness”

Foods that allow you to indulge in little pleasures several times a day, despite the backdrop of crisis and reduction in purchasing power. Light products for guilt-free enjoyment.

3. The protective diet

  • “Older and older”
  • “100 % transparent”

These foods protect the body by improving our health capital or preventing it from deteriorating. But protective foods also include those that respond to the new functional needs arising from increased life expectancy.

4. Letting go

  • “Limitless pleasure”
  • “The culture of the absurd”

These products, providing the opportunity to let go by means of an extensive indulging experience – albeit “nutritionally incorrect” – propose a break with standards and uses: flavours, textures, aromas and an offbeat positioning for unlimited pleasure.

5. Living in the wild

  • “Re-wilding”
  • “Still alive”

Products that want to be fresher than fresh, “alive”, and continue to develop right up to the consumption stage.

6. Essential and industrial

  • “Where I want and when I want”
  • “Essential packaging"

Products packed to suit new consumer lifestyles and individual consumption patterns.

7. Helpful for consumers

  • “Product solution”
  • “The no-choice factor”
  • “Benchmarks and guidelines”

These product solutions enable the consumer to make the right choice quickly and even determine the appropriate choice.

8. The exceptional consumer

  • “Consumer–producer”
  • “Consumer–chef”
  • “Pleasure and knowledge”

Products for consumers to become actors and experts, to cook, prepare and produce their own food. These products produce a threefold benefit for consumers: the pleasure of making their own meals, a guarantee of safety and savings, generated by homemade dishes.

9. Local and civic-minded

  • “Close to home”
  • “Savings and ecology”

Consumers can readily identify with the consumption of local products, which also have less impact on the environment (less transport).

10. Global exotic touch

  • “Gastronomic exploration”
  • “Origins and guarantees”

Exotic products, with new and specific origins, are controlled in terms of composition and respected by the consumer population.

11. Controlling time

  • “In praise of slowness”
  • “Newstalgia”

In the past, the order of the day was speed, ever-faster action. Now, it’s the opposite. It’s back to simple, natural processes where the ritual acquires meaning again. 
The product requires time to be prepared, cooked, rise and ripen but also for tasting. Time, a longstanding value, is then the best ally for rediscovered pleasure and health. Over time, products reassure and acquire a positive nostalgic dimension.

12. 2.0 food

  • “Internet and sharing”
  • “Hyper-connection”

Lifestyles are becoming increasingly digital and brands have to take into account the growing need to share and obtain pleasure on the social networks. The technologies and applications to respond to this situation are constantly changing and anchored in our reality.