Redefining snacks: from conventional snacks to snacks replacements
- Sunday 16 October 2016
Sunday 16 October 2016 - 11:10 - 11:25
Duration of the event : 00h15
The story of snacks outperforming the rest of the market is one that is now a little overplayed. It is true that snacks have grown faster in recent years, but what is also true is that a growing segment of the non-snack food market is rebranding itself as snack replacements. This briefing explores how these snack replacement products have been performing by segmenting the food market according to pack size. With a variety of mini food items now on offer, the snacks proposition suddenly increased greatly in size.
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