/Catalogue/Exhibitors-List-2018 603662 605474 2286487

SAMYANG FOODS CO., LTD.

SAMYANG FOODS CO., LTD. - Flavoured milk

104, Opaesan-ro 3-gil, Seongbuk-gu
02737 Seoul
KOREA (REPUBLIC OF)

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Current exportations :

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Present on the flag : KOREA AGRO-FISHERIES & FOOD TRADE CORPORATION

Press release

  • HOT Chicken Flavor Ramen from Samyang Foods captivates people around the world

    09 July 2018

    Samyang Foods is a long-established food company that is celebrating its 58th anniversary this year. In 1961, it began producing ramen noodles for the first time in Korea. As one of the first original ramen companies, Samyang has recently started to grow rapidly in the international market. Currently, the company exports products to 72 countries worldwide. In 2017, overseas exports amounted to an estimated 414 billion won, which is an increase by more than 319 billion won from the previous year.

    Samyang Foods is also leading the worldwide K-Food craze. In China , Southeast Asia and Europe market "HOT Chicken Flavor Ramen" is hugely popular. Samyang Foods was certified by not only domestic organizations (HACCP) but also international accredited organizations (KOLAS, ISO22000, HALAL, MUI HALAL,FSC22OOO). We're being acknowledged as a company that produces products that consumers can trust, especially because of our thorough quality control system. Now, we are strengthening local PR and marketing of the HOT Chicken series product line so that the HOT Chicken Flavor Ramen can expand into a global brand.

    The positive image of the Hallyu such as K-pop created a synergy effect with our product. The fact that HOT Chicken Flavor Ramen is enormously popular in China and Southeast Asia, despite the relatively expensive price compared to other ramen products, proves its strong brand power. This was partially due to our efforts to get the Halal certification at the very early stages of export so that the product is accepted by Southeast Asian Muslims.

    "Excellence in Taste"¿this is Samyang Foods's slogan, stating our vision to create a great life through the best taste, as we share our gratitude and love to customers. We are looking forward for a future when this slogan is expanded all over the world.

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