/Catalogue/Exhibitors-List-2018 603662 612824 2288593



Present on the flag : PORTUGAL FOODS

Press release

  • Frubis has new image, new campaign and.. new fruits!

    01 October 2018

    Frubis, a brand of Nuvifruits, belonging to the Luís Vicente Group, one of the largest Portuguese fruit production and distribution companies, has new image, new campaign and new fruits! Pear, Coconut and Green Apple, has joined the Red Apple and Pineapple of the Natural Range. In the office, at school, using in recipes or between meals, Frubis is made with the best selected fruit, it is 100% fruit but crunchy, being the ideal option to eat more fruit, quickly and simply for adults and children.

    Frubis is for all those who care about their food and that of their family, Frubis fruit is created from the best fresh fruit, which is cutted into pieces or thin slices, and later placed into a dehydrator that only draws the water, without any further modification process and without dyes or preservatives.

    The new campaign "Tastes like fruit! Of course, it is fruit!" emphasizes the naturalness of the product, because eat Frubis means eat fruit in an innovative, practical and funny way, at any place and at any time of the day.

    There is a wide range to suit all tastes and perfect for different consumption moments: Natural, Exotic and Choco. Natural Range is 100% fruit and it includes 5 fruits - Red Apple, Green Apple, Pear, Coconut and Pineapple. Exotic Range has some ingredients added (Apple Cinnamon, Strawberry and Peach). The Choco Range as the name suggests is Frubis fruit covered with a delicious chocolate milk ideal for special moments (Strawberry, Apple, Peach and Pineapple).

    Since 2015 Frubis is on sale in 90% of the retail in Portugal (700 stores) and in the last 2 years has increased in export markets in many countries such as Spain, Germany, UK, Dubai, Belgium, Lithuania, Netherlands, Greece, South Korea and Japan.

    Download : Press releases [FR]Download : Press releases [EN]