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/Catalogue/Catalogue-Sial-Paris-2016/2016-Exhibitors 46518 135815 2186019

THE SELECT FIRM SL

Activities

Customer target

  • Retail/Commerce

Partner

Present on the flag : GENERALITAT VALENCIANA

Press release

  • COMPANY INTRODUCTION

    01 August 2016

    Vicente Navarro Navarro created Regional Co. in 1921, in Novelda, a small town located in the Spanish region of Alicante. Since the beginnings, the company was devoted to supply spices and saffron in bulk. At that time, there were a continuous growth in the trading of these products and they were brought both from the Spanish region of la Mancha (mainly saffron) and from the countries of the far east. Over the first years and thanks to the business trips of the young entrepreneur, the company reached leading positions among the diverse companies trading spices at the time, becoming one of the icons of the sector for the following years. Years after, the company passed by succession to the next generation of the family, however, due to a lack of experience and mainly because of the beginning of the Spanish civil war, only one of the sons continued with the family business, being mainly focused in the commercialization of saffron to this day. Two years ago, ninety-two years after the company was born, Regional Co brand and logo were recovered by the grandson of Vicente Navarro and the family business was restored. This time though, the brand will be defined by a new and modern character, completely different among the companies already offering spices in the market. The logo was upgraded to a new-fashioned and contemporary version, but keeping the sun and thus, the essence in the foundation of the company. The rebirth of the company is clearly based on the idea of becoming again the new leader in the world of seasoning. However, in this new venture, the goal is clearly set up in developing a new application for the spices and botanicals, aiming to establish the brand at the top of the gourmet segment. Instead of bottling itself, this time Regional Co is focused in constantly seeking the best ingredients of the international markets and the best designs and materials for its packs. The ingredients are bottled in outsourcing facilities and then brought to our own wareh

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