Retail and commerce, food industries, catering, wine buyers

SIAL 2010 visitor profiles

• Retail, commerce
  • Import, export
  • Wholesale, trading
  • Central purchasing groups
  • Medium- and large-scale retail stores 
  • Hard discount
  • Wine merchants
  • Gourmet foods
  • Retail trade
• Foodservice
  • Commercial catering
  • Institutional catering
  • Foodservice retailer/wholesaler
  • Caterer/event organiser
• Food industries
• Services

Target: Export – 62% international visitors

SIAL welcomed attendees who represented 200 countries (versus 185 in 2008) in 2010, thereby confirming the exhibition’s international dimension.

• 85% exhibitors took part in SIAL with the primary aim of developing their export business
• 80% exhibitors were satisfied with their international visitors

France is SIAL’s no. 1 visitor country (38% in 2010).

Decision-makers on the lookout for new products and suppliers…

The primary motive for 70% of SIAL visitors is to find new products and suppliers.

SIAL visitors are principally decision-makers:

• 81% of SIAL visitors play a role in the food supply chain
• 38% of visitors are chairmen/CEOs, general managers or managers

Source: SIAL 2010 visitor survey